Danny Brown provides business branding and emerging media consultancy services to the consumer and commercial markets, from small start-ups to Fortune 500 businesses.
He is also founder of the 12for12k Challenge, a unique charity project using social media to change the lives of millions in 2009.
You can read more from Danny at his emerging media, pr and marketing blog.
Social media tools are just that - tools to help you for a particular need or project. They’ll come and go, but the people won’t.
Get your interaction and relationship right with the people and the tools will work themselves out.
Great community comes from two things:
1. Interaction.2. More interaction.It's not all about you - it's about us. We learn from each other and this helps us grow together.Open up your blog, from comments to guest posts. Just listen on Twitter once in a while; make notes of problems people are having; then either offer them solutions or write a blog post about it for everyone.Community is made up of two words - communicate and unity. There's a reason for that.Comments [1]
You control these voices and how they’re used. You control whether they’re used positively or negatively. You control whether they garner fear or respect. You control whether you help change the world or accept the status quo. Your control defines the perception of you by others.
We may have numerous voices, but at the end of the day there’s only one that truly counts.
What’s your voice?
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We build online armies every day. Our communities are the rocks and the foundations on which everything stands. We support people we’ve never met (and likely never will) simply because we can. Yet as strongly as we and they connect, we do so because of the foundations already behind us.
What are your rocks and foundations and how are you keeping them strong?
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Do we need so much choice all the time? Do your customers, your blog visitors, your newspaper readers, your immediate connections need that amount of choice? They come to you for a reason - should you potentially dilute that reason with too much choice?
Sometimes we say better things when we don’t say anything at all. Other times small voices make the biggest noise. What choices would you prefer?
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True success comes from the building of relationships. Of loyalties being forged. Of give and take and the combining of good ideas and openness to encourage greatness.
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