The Other Dan(ny) Brown

I’m a business owner, but I’m also a consumer and a customer. So why am I told what I need instead of being asked what I need, as a customer?

Good marketing is all about listening. Where are your listening posts?

Loading mentions Retweet

We build online armies every day. Our communities are the rocks and the foundations on which everything stands. We support people we’ve never met (and likely never will) simply because we can. Yet as strongly as we and they connect, we do so because of the foundations already behind us.

What are your rocks and foundations and how are you keeping them strong?

Loading mentions Retweet

Belief is hope. Ego is the wall that can block that hope. How you scale the wall is up to you.

Loading mentions Retweet

Market value is a key commodity between businesses and their customers. Word of mouth, both good and bad, is the currency behind the value. What are your customers saying about you?

Loading mentions Retweet

Look in the mirror. What reflection do you see? What’s the answer that you get when you ask, “Who am I?”. It doesn’t matter if it’s a personal mirror or one with a business face - they’re one and the same at the end of the day.

How you view yourself has a lot to do with how you’re viewed by others.

Loading mentions Retweet

You’re in business. You have a blog. You have a podcast. You want to be popular. You want people to like you; connect with you; follow you.

You want people to trust you.

We will. Just don’t wear a mask. Be yourself. Be true. Be honest.

Loading mentions Retweet

Businesses spend so much time getting their brand right; their marketing; their PR; their sales; their online strategy. But you know what?

None of this means a thing without customers. And customers do not want to feel second-rate. Strange but true - satisfy your customers and you’ll satisfy your shareholders and accountants.

How’s your satisfaction level holding up?

Loading mentions Retweet

Fear is a good thing. Fear is what spurns us to experiment. Fear is what leads us to overcoming hurdles and reaching far higher plateaus on the other side. In short, fear is our friend.

Loading mentions Retweet

Do we need so much choice all the time? Do your customers, your blog visitors, your newspaper readers, your immediate connections need that amount of choice? They come to you for a reason - should you potentially dilute that reason with too much choice?

Sometimes we say better things when we don’t say anything at all. Other times small voices make the biggest noise. What choices would you prefer?

Loading mentions Retweet

Has the art of real conversation died, or is it still there? Do we need the facade of technology to allow us to open up to people?

How do you communicate?

Loading mentions Retweet