The Other Dan(ny) Brown

Instant coffee is fast. Instant coffee offers the quick solution you need at that time. Instant coffee keeps you satisfied until you can get to the gourmet roast or Colombian dark coffee from your favourite bean.

As customers, we love full bean flavour but we don't always need that - sometimes all we need to keep us happy is some instant coffee.

How's your business at serving coffee?

You don't have to be a superstar. You don't have to be the top dog. You don't always have to be the number one.

It helps. It can offer kudos and creedence to your name. But superstars fade. Top dogs become old. Number ones can fall by the wayside and soon drop out the Top 10 altogether.

Stop solely concentrating on the numbers and positions. Instead, think about being a bridge builder.

We're in a people business. Yes, people work from numbers but they really believe in the connection. You're the bridge to that connection. The decisions you're making today are being viewed by others, and they will come to you for their needs. Or the needs of their clients.

They may want you to help build the numbers for their company, but it still all happened because of your bridge.

Build the bridge right and the numbers will follow.

Fear is just the blanket under which hope sleeps. Hope covers us all - all we need to do is pull back the blanket.

James Dyson looked at the vacuum cleaner and gave people a different way to do things - no bags. Simple.

EasyJet looked at international flights and gave people a different way to fly - no thrills affordability. Simple.

Sony looked at video games and gave people a different way to view gamers - cool mass appeal chic. Simple.

We don't always have to build something brand new. We don't always have to spend millions on research when the audience is already there. We don't always have to create from scratch.

Sometimes just reinventing the wheel is more than enough.

Be fearless. Be bold. Be new. Be exciting. Be inspired. Be passionate. Be different. Be crazy.

The world is full of normality but who wants to stop at the world?

Be fearless.

Be you.

600 years ago we thought the earth was flat. Just over 100 years ago we thought it was impossible for man to fly. Just over 50 years ago we still thought that steam powered was the way to travel by train. 40 years ago we hadn't put a man on the moon.

Every day we're faced with impossibilities. We're told, "You can't do that; it'll never work."

But you know... an impossibility is simply a problem that we haven't conquered yet. Consider that as you next commute to work on your electric train.